Plugin downloads badge from shields.io
https://shields.io/ now supports plugin downloads stats, e.g. https://img.shields.io/jetbrains/plugin/d/1347-scala.svg
Alternatively, you can use one of this badges from https://github.com/Haehnchen/idea-badge, e.g. http://phpstorm.espend.de/badge/1347/downloads
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Great links, thanks! We weren't aware of those, I've passed the links around :)
I can see there are already first users :-) https://github.com/search?l=Markdown&q=%22https%3A%2F%2Fimg.shields.io%2Fjetbrains%2Fplugin%2Fd%2F%22&type=Code&utf8=%E2%9C%93
Nice, that didn't take long!