Does IntelliJ advertise?

It seems like one of the major reasons why JBuilder continues to be the
dominant Java IDE (despite the fact that it has half the features, one
tenth the usability, and costs 4 times as much as IDEA) is that IntelliJ
does not do much (any?) advertising. Most of the people I speak with who
have recently purchased or upgraded JBuilder have not even heard of IDEA.

Why don't you guys advertise more? There's only so much that can be
achieved by word of mouth recommendations.

8 comments
Comment actions Permalink

It's planned for the new version :)

Eugene

"Matthew Humphrey" <matth-nospam@pobox.com> wrote in message
news:atl5dn$c1k$1@is.intellij.net...

It seems like one of the major reasons why JBuilder continues to be the
dominant Java IDE (despite the fact that it has half the features, one
tenth the usability, and costs 4 times as much as IDEA) is that IntelliJ
does not do much (any?) advertising. Most of the people I speak with who
have recently purchased or upgraded JBuilder have not even heard of IDEA.

>

Why don't you guys advertise more? There's only so much that can be
achieved by word of mouth recommendations.

>


0
Comment actions Permalink

That's great news. The sooner the better, too; Borland is really doing
the hard sell on JBuilder 8 right now.

Eugene Belyaev wrote:

It's planned for the new version :)


0
Comment actions Permalink

Big companies like Borland spend more on propaganda (aka Marketing)
than on development.

Would you like to see more ads for IDEA and pay double the price
for the same product?

Matthew Humphrey wrote:

That's great news. The sooner the better, too; Borland is really doing
the hard sell on JBuilder 8 right now.

Eugene Belyaev wrote:

>> It's planned for the new version :)



0
Comment actions Permalink

No, but by the same token I would not like to see IntelliJ become yet
another technology company that goes out of business because they didn't
know how to market a superior product.

Marius Scurtescu wrote:

Big companies like Borland spend more on propaganda (aka Marketing)
than on development.

Would you like to see more ads for IDEA and pay double the price
for the same product?

Matthew Humphrey wrote:

>> That's great news. The sooner the better, too; Borland is really doing
>> the hard sell on JBuilder 8 right now.
>>
>> Eugene Belyaev wrote:
>>
>>> It's planned for the new version :)
>>
>>
>>


0
Comment actions Permalink

We would have been advertizing for a long time now if we wanted to do that
without knowing how to market a product.

Eugene

"news.intellij.net" <matth@pobox-no-spam.com> wrote in message
news:atsdc4$f2n$1@is.intellij.net...

No, but by the same token I would not like to see IntelliJ become yet
another technology company that goes out of business because they didn't
know how to market a superior product.

>

Marius Scurtescu wrote:

Big companies like Borland spend more on propaganda (aka Marketing)
than on development.

>

Would you like to see more ads for IDEA and pay double the price
for the same product?

>

Matthew Humphrey wrote:

>
>> That's great news. The sooner the better, too; Borland is really doing
>> the hard sell on JBuilder 8 right now.
>>
>> Eugene Belyaev wrote:
>>
>>> It's planned for the new version :)
>>
>>
>>
>

>


0
Comment actions Permalink


"Eugene Belyaev" <beg@intellij.com> wrote in message
news:atsqu7$8cj$1@is.intellij.net...

We would have been advertizing for a long time now if we wanted to do that
without knowing how to market a product.

>

Eugene


I would say, the great product, but without good docs and incomplete online
help and with no carton box, which could nicely fit the bookcase is not very
marketable. People in charge of purchasing like to have phone support (even
if it no better than online support), carton boxes (even if there is not
point to sell software in boxes with current broadband networks), nice
promotion docs, easy payment options, etc. IMHO IDEA does not have it right
now.

Which is why :) IntelliJ can have a huge promotion, say at $250 per copy. At
this price I can make our boss to get us 5-6 copies of the "great stuff" :)
And I will buy one copy for myself. Additional nice paper book could be
another $50 :))


0
Comment actions Permalink

A few publishers are currently working on books about IDEA.

Eugene


"Michael Jouravlev" <mikus@mail.ru> wrote in message
news:att0lc$ij4$1@is.intellij.net...
>

"Eugene Belyaev" <beg@intellij.com> wrote in message
news:atsqu7$8cj$1@is.intellij.net...

We would have been advertizing for a long time now if we wanted to do

that

without knowing how to market a product.

>

Eugene

>

I would say, the great product, but without good docs and incomplete

online

help and with no carton box, which could nicely fit the bookcase is not

very

marketable. People in charge of purchasing like to have phone support

(even

if it no better than online support), carton boxes (even if there is not
point to sell software in boxes with current broadband networks), nice
promotion docs, easy payment options, etc. IMHO IDEA does not have it

right

now.

>

Which is why :) IntelliJ can have a huge promotion, say at $250 per copy.

At

this price I can make our boss to get us 5-6 copies of the "great stuff"And I will buy one copy for myself. Additional nice paper book could be
another $50 :))

>
>


0
Comment actions Permalink

So, no Cristmas sale for 250 like last year? :( I am telling you that for
250 I will buy my very own private legal copy for my home use. I will hardly
do it for 400 :-((.

"Eugene Belyaev" <beg@intellij.com> wrote in message
news:atvjkr$v2d$1@is.intellij.net...

A few publishers are currently working on books about IDEA.

>

Eugene

>
>

"Michael Jouravlev" <mikus@mail.ru> wrote in message
news:att0lc$ij4$1@is.intellij.net...
>

"Eugene Belyaev" <beg@intellij.com> wrote in message
news:atsqu7$8cj$1@is.intellij.net...

We would have been advertizing for a long time now if we wanted to do

that

without knowing how to market a product.

>

Eugene

>

I would say, the great product, but without good docs and incomplete

online

help and with no carton box, which could nicely fit the bookcase is not

very

marketable. People in charge of purchasing like to have phone support

(even

if it no better than online support), carton boxes (even if there is not
point to sell software in boxes with current broadband networks), nice
promotion docs, easy payment options, etc. IMHO IDEA does not have it

right

now.

>

Which is why :) IntelliJ can have a huge promotion, say at $250 per

copy.

At

this price I can make our boss to get us 5-6 copies of the "great stuff"

:)

And I will buy one copy for myself. Additional nice paper book could be
another $50 :))

>
>

>
>


0

Please sign in to leave a comment.