It seems like one of the major reasons why JBuilder continues to be the
dominant Java IDE (despite the fact that it has half the features, one
tenth the usability, and costs 4 times as much as IDEA) is that IntelliJ
does not do much (any?) advertising. Most of the people I speak with who
have recently purchased or upgraded JBuilder have not even heard of IDEA.
Why don't you guys advertise more? There's only so much that can be
achieved by word of mouth recommendations.