I found this amusing, so I thought I'd share... I went to visit the IDEA X wiki page. But I was not really paying attention to FireFox's awesome bar. So instead of selecting the IDEA X confluence page form my history, it apparently did a search and took me to Best Buy's IdeaX page - http://BestBuyIdeaX.com - IdeaX being their "Idea Exchange". (For those not familiar, Best Buy is a large "big box" consumer electronics retailer.) The interesting thing is that their Idea X logo is similar to the typical color schemes and fonts used by JetBrains. So I did do a double take.